Answers for founders getting their first users

Direct, evidence-backed answers to real questions about SaaS growth, distribution and user acquisition — each grounded in tactics founders actually used.

Getting your first users

Going from zero to your first real users and customers.

Distribution channels

Picking and stacking the channels that actually move the needle.

SEO & content marketing

Ranking in search and growing with content and programmatic SEO.

Community-led growth

Building and borrowing communities to compound distribution.

Reddit & forums

Getting users from Reddit, Indie Hackers and niche forums.

Launches (Product Hunt, HN)

Launch playbooks for Product Hunt, Hacker News and beyond.

Cold outreach & sales

Cold email, DMs and founder-led sales to land early customers.

Newsletters & email

Newsletter growth, waitlists and email that converts.

SaaS & micro-SaaS growth

Distribution patterns specific to SaaS, micro-SaaS and dev tools.