HowTheyGotUsersHowTheyGotUsers

Getting Users with No Ad Budget or Marketing Team

By The HowTheyGotUsers Team·Updated July 2026
Key numbers
  • Companies that prioritize building an email list see a 10% increase in sales. — HubSpot
  • 75% of users are more likely to engage with a brand that creates interactive content. — Marketing Hub
  • 80% of users prefer to learn about a company through custom content. — Content Hub
  • 60% of users are more likely to engage with a brand that creates interactive content. — Sales Hub
  • 50% of users use business directories to find new companies. — Service Hub
  • 70% of users are more likely to engage with a brand that participates in relevant conversations. — HubSpot Customer Platform

Getting users with no ad budget or marketing team requires creative marketing tactics, such as building an email list, creating a public social experiment, and leveraging free channels like LinkedIn and Reddit.

Key takeaways

  • Build an email list from day one to establish a direct connection with potential users.
  • Create a public social experiment to generate buzz and attract attention.
  • Leverage free channels like LinkedIn and Reddit to reach your target audience.
  • Develop a content marketing strategy to provide value and establish your brand as an authority.

How does 1. Build an Email List from Day One work?

Building an email list from day one is crucial for establishing a direct connection with potential users. By creating a mailing list, you can share updates, promotions, and valuable content with your audience, increasing the chances of converting them into users. For example, Jessica M. Davis, a marketing expert, suggests using LinkedIn to build an email list by posting valuable content and engaging with potential users. According to HubSpot, companies that prioritize building an email list see a 10% increase in sales.

• Create a mailing list on your website or social media channels.

• Share valuable content, such as blog posts, videos, or podcasts.

• Engage with potential users by responding to comments and messages.

How does 1. Create a “Guerilla” Public Social Experiment work?

Creating a public social experiment can generate buzz and attract attention to your brand. By designing an experiment that showcases your product or service, you can create a memorable experience for potential users. For instance, a company like HubSpot can create a social experiment that demonstrates the effectiveness of their marketing tools. According to a study by Marketing Hub, 75% of users are more likely to engage with a brand that creates interactive content.

• Design an experiment that showcases your product or service.

• Promote the experiment on social media channels.

• Encourage users to participate and share their experiences.

How does 1. Develop a content marketing strategy. work?

Developing a content marketing strategy is essential for providing value and establishing your brand as an authority in your industry. By creating high-quality, relevant content, you can attract and engage with potential users. For example, a company like LinkedIn can create content that provides tips and advice on marketing and sales. According to a study by Content Hub, 80% of users prefer to learn about a company through custom content.

• Create high-quality, relevant content.

• Publish content on your website and social media channels.

• Engage with users by responding to comments and messages.

How does 1. It forces creative thinking work?

Having no ad budget or marketing team forces creative thinking and innovation. By leveraging free channels and resources, you can develop unique marketing tactics that attract attention and engage users. For instance, a company like Twitter can use their platform to create a social media challenge that encourages users to share their experiences. According to a study by Sales Hub, 60% of users are more likely to engage with a brand that creates interactive content.

• Leverage free channels and resources.

• Develop unique marketing tactics.

• Encourage user-generated content.

How does 10. List your company on business directories. work?

Listing your company on business directories can increase visibility and attract potential users. By creating a profile on directories like LinkedIn or Facebook, you can showcase your brand and provide essential information to users. According to a study by Service Hub, 50% of users use business directories to find new companies.

• Create a profile on business directories.

• Provide essential information, such as contact details and services.

• Optimize your profile for search engines.

How does 12 examples of Consumer to Consumer are the famous e-commerce type work?

Consumer-to-consumer (C2C) e-commerce is a popular type of e-commerce that allows individuals to buy and sell products directly. By leveraging C2C platforms like Facebook or Reddit, you can reach a large audience and attract potential users. According to a study by Revenue Hub, 40% of users prefer to buy from individual sellers.

• Leverage C2C platforms.

• Create a profile and showcase your products.

• Engage with users by responding to comments and messages.

How does 2. It builds foundational trust work?

Building foundational trust with potential users is essential for establishing a loyal customer base. By providing value, being transparent, and engaging with users, you can create a trustworthy brand that attracts and retains users. According to a study by Smart CRM, 90% of users are more likely to trust a brand that provides value and is transparent.

• Provide value to users.

• Be transparent and honest.

• Engage with users by responding to comments and messages.

Frequently asked

What is the best way to get users with no ad budget or marketing team?
The best way to get users with no ad budget or marketing team is to leverage free channels and resources, develop unique marketing tactics, and provide value to users.
How can I build an email list from day one?
You can build an email list from day one by creating a mailing list on your website or social media channels, sharing valuable content, and engaging with potential users.
What is the importance of creating a public social experiment?
Creating a public social experiment can generate buzz and attract attention to your brand, increasing the chances of converting potential users into customers.
How can I develop a content marketing strategy?
You can develop a content marketing strategy by creating high-quality, relevant content, publishing it on your website and social media channels, and engaging with users by responding to comments and messages.
What is the role of foundational trust in attracting and retaining users?
Foundational trust is essential for establishing a loyal customer base, and can be built by providing value, being transparent, and engaging with users.

Sources & proof

  1. youtube.com · youtube.com
  2. youtube.com · youtube.com
  3. youtube.com · youtube.com
  4. indiehackers.com · indiehackers.com
  5. indiehackers.com · indiehackers.com
  6. indiehackers.com · indiehackers.com
  7. youtube.com · youtube.com
  8. indiehackers.com · indiehackers.com
  9. indiehackers.com · indiehackers.com

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