Run Every Channel at Once and Score Cost-Per-Paid-Customer
Run Every Channel at Once and Score Cost-Per-Paid-Customer is a first users & traction tactic for getting your first users: He pushed the SaaS through five channels in parallel (Google Ads, SEO, Reddit, IndieHackers, Product Hunt) and tracked both visits and actual paid conversions per channel to see what really paid off.
It's a strong fit for B2B SaaS teams, and works especially well for early-stage SaaS. As a first users & traction play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: First users & traction
- Best for: early-stage SaaS
- Effort: Medium
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does first users & traction work for this?
Measuring paying customers per channel, not just traffic, shows where to double down versus cut.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com