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Outsource Cold Email on a Pay-Per-Customer Commission Basis

Outsource Cold Email on a Pay-Per-Customer Commission Basis is a cold outreach tactic for getting your first users: A partner runs cold email for B2B software, agencies, and consultancies and is paid purely on commission per paying customer delivered, claiming roughly 4-8 new customers a month.

It's a strong fit for Agencies / services and B2B SaaS teams, and works especially well for B2B software, agencies, consultancies. As a cold outreach play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Cold outreachLow effortMedium

Why does cold outreach work for this?

Performance-only pricing pushes acquisition risk onto the provider, so you pay only when actual revenue lands.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Agencies / servicesB2B SaaS

Frequently asked

What kind of products does the "Outsource Cold Email on a Pay-Per-Customer Commission Basis" tactic work for?
It is a good fit for Agencies / services and B2B SaaS — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Outsource Cold Email on a Pay-Per-Customer Commission Basis" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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