HowTheyGotUsersHowTheyGotUsers

Make Google Ads Your Primary Paying-Customer Engine

Make Google Ads Your Primary Paying-Customer Engine is a paid ads tactic for getting your first users: Of all his channels, paid search drove by far the most paying users (38 of his customers from roughly $1,700 of spend) for a lead-scraping SaaS.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for SaaS with high-intent search demand. As a paid ads play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Paid adsMedium effortMedium

Why does paid ads work for this?

High-intent searchers convert when the product solves a need they're actively searching for.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Make Google Ads Your Primary Paying-Customer Engine" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Make Google Ads Your Primary Paying-Customer Engine" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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