HowTheyGotUsersHowTheyGotUsers

Feed the Algorithm Quality, Not Quantity

Feed the Algorithm Quality, Not Quantity is a paid ads tactic for getting your first users: Teach the ad platform to chase the leads and users that actually matter by only counting high-value events as conversions, instead of letting it optimize toward cheap, junk signups.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with a defined ICP. As a paid ads play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Paid adsHigh effortSlow

Why does paid ads work for this?

Ad algorithms optimize toward whatever you tell them counts as success; rewarding only ICP and activation events trains them to find more of your best-fit buyers, lifting lead quality and lifetime value.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Feed the Algorithm Quality, Not Quantity" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Feed the Algorithm Quality, Not Quantity" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Best SaaS Marketing Strategies For 2026 and LinkedIn Ads Strategy for B2B SaaS Growth, is in the paid library.

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