HowTheyGotUsersHowTheyGotUsers

Sequence The Funnel: Offer First, Then Retarget, Then Brand

Sequence The Funnel: Offer First, Then Retarget, Then Brand is a paid ads tactic for getting your first users: Instead of leading with awareness, open with a concrete conversion offer to cold audiences, re-engage everyone who showed interest, and only then add broad brand campaigns.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with longer sales cycles. As a paid ads play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Paid adsMedium effortSlow

Why does paid ads work for this?

People rarely buy on first contact in B2B, so capturing intent early and nurturing it across touchpoints turns a cold click into a booked call far more cheaply than broad awareness alone.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Sequence The Funnel: Offer First, Then Retarget, Then Brand" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Sequence The Funnel: Offer First, Then Retarget, Then Brand" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via LinkedIn Ads Strategy for B2B SaaS and Best SaaS Marketing Strategies for 2026, is in the paid library.

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