HowTheyGotUsersHowTheyGotUsers

Build an SEO Directory as a Feeder for Your SaaS

Build an SEO Directory as a Feeder for Your SaaS is a seo & organic tactic for getting your first users: Spin up a niche directory site (e.g. a list of tools in your category) because a directory ranks in Google far more easily than a SaaS landing page, then use it as a top-of-funnel traffic source that feeds your actual product.

It's a strong fit for B2B SaaS teams, and works especially well for SaaS founders in a niche with searchable tools/resources. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

Directories accumulate long-tail keyword pages that outrank a single product page and pull in steady organic traffic you can redirect.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Build an SEO Directory as a Feeder for Your SaaS" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build an SEO Directory as a Feeder for Your SaaS" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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