HowTheyGotUsersHowTheyGotUsers

Saturate Software Directories and 'Alternative To' Listings

Saturate Software Directories and 'Alternative To' Listings is a seo & organic tactic for getting your first users: List your SaaS across business-software directories so people discover you through their own searches and find you when shopping for alternatives to incumbent tools.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, business tools. As a seo & organic play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicLow effortSlow

Why does seo & organic work for this?

Directories carry their own search traffic and high user trust, so a listing pulls in buyers actively in shopping mode with little ongoing effort.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Saturate Software Directories and 'Alternative To' Listings" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Saturate Software Directories and 'Alternative To' Listings" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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