HowTheyGotUsersHowTheyGotUsers

Post Where Customers Complain, Not in Founder Subs

Post Where Customers Complain, Not in Founder Subs is a reddit & forums tactic for getting your first users: Stop posting in r/SaaS and r/startups (full of other founders) and instead find the subreddits where your actual customers are already complaining about the problem you solve.

It's a strong fit for B2B SaaS teams, and works especially well for any. As a reddit & forums play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Reddit & forumsLow effortMedium

Why does reddit & forums work for this?

Founder subs are an audience that will never buy; the right room is where customers are already venting about the pain.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaS

Frequently asked

What kind of products does the "Post Where Customers Complain, Not in Founder Subs" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Post Where Customers Complain, Not in Founder Subs" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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