How Founders Get Their First Customers: Proven Strategies and Tactics

By The HowTheyGotUsers Team·Updated July 2026
Key numbers
  • Number of customers acquired by Parallel Health through targeted marketingNatalise Kalea Robinson, founder of Parallel Health
  • Number of customers acquired by Nektar.ai through content marketingAbhijeet Vijayvergiya, founder of Nektar.ai
  • Number of customers acquired by Blitz Checkout through paid advertisingAdel Nasser Abdalla, founder of Blitz Checkout

Founders get their first customers through targeted marketing, building relationships, and creating value, as seen in the success stories of LinkedIn, Reddit, and other startups

Key takeaways

  • Targeted marketing is key to acquiring first customers
  • Building relationships and creating value are crucial for early-stage founders
  • Founders share their experiences and strategies for getting first customers

How does 1. Parallel Health, Natalise Kalea Robinson work?

Parallel Health, founded by Natalise Kalea Robinson, acquired its first customers through targeted marketing and building relationships with potential clients. By creating value and providing solutions to their problems, they were able to establish trust and gain their first customers. For example, they used LinkedIn to connect with potential clients and share their expertise, which helped them build a strong reputation and attract their first customers.

• Targeted marketing through LinkedIn

• Building relationships with potential clients

• Creating value and providing solutions to problems

How does 10. Nektar.ai, Abhijeet Vijayvergiya work?

Nektar.ai, founded by Abhijeet Vijayvergiya, used a combination of content marketing and social media to acquire its first customers. By creating informative and engaging content, they were able to attract potential clients and build trust with their audience. For instance, they used Reddit to share their expertise and provide value to the community, which helped them establish themselves as thought leaders in their industry.

• Content marketing through blog posts and articles

• Social media marketing through Reddit and other platforms

• Building trust with the audience through informative and engaging content

How does 11. Blitz Checkout, Adel Nasser Abdalla work?

Blitz Checkout, founded by Adel Nasser Abdalla, acquired its first customers through a combination of paid advertising and partnerships. By targeting the right audience and offering a unique solution to their problems, they were able to attract their first customers. For example, they used Facebook ads to target potential clients and partnered with other businesses to offer a comprehensive solution.

• Paid advertising through Facebook ads

• Partnerships with other businesses

• Targeting the right audience with a unique solution

How does 12. AaDya Security, Raffaele Mautone work?

AaDya Security, founded by Raffaele Mautone, used a combination of networking and referrals to acquire its first customers. By building relationships with potential clients and providing value through their services, they were able to establish trust and gain their first customers. For instance, they attended industry events and conferences to connect with potential clients and build relationships.

• Networking through industry events and conferences

• Referrals from satisfied clients

• Building relationships with potential clients

How does 13. Rinseroo, Lisa Lane work?

Rinseroo, founded by Lisa Lane, acquired its first customers through a combination of social media marketing and influencer partnerships. By creating engaging content and partnering with influencers in their industry, they were able to attract potential clients and build trust with their audience. For example, they used Instagram to share their products and partnered with influencers to promote their brand.

• Social media marketing through Instagram and other platforms

• Influencer partnerships

• Creating engaging content to attract potential clients

How does 14. Rentround, Raj Dosanjh work?

Rentround, founded by Raj Dosanjh, used a combination of content marketing and SEO to acquire its first customers. By creating informative and engaging content, they were able to attract potential clients and build trust with their audience. For instance, they used LinkedIn to share their expertise and provide value to the community, which helped them establish themselves as thought leaders in their industry.

• Content marketing through blog posts and articles

• SEO to improve visibility and attract organic traffic

• Building trust with the audience through informative and engaging content

Frequently asked

What is the most effective way to acquire first customers?
The most effective way to acquire first customers is through targeted marketing, building relationships, and creating value.
How can I build trust with my audience?
You can build trust with your audience by creating informative and engaging content, providing value through your services, and being transparent and authentic in your marketing efforts.
What is the role of social media in acquiring first customers?
Social media plays a crucial role in acquiring first customers by providing a platform to connect with potential clients, share expertise, and build relationships.

Sources & proof

  1. indiehackers.com · indiehackers.com
  2. indiehackers.com · indiehackers.com
  3. indiehackers.com · indiehackers.com
  4. youtube.com · youtube.com
  5. youtube.com · youtube.com
  6. youtube.com · youtube.com
  7. youtube.com · youtube.com
  8. youtube.com · youtube.com
  9. youtube.com · youtube.com
  10. readsocialfiles.com · readsocialfiles.com
  11. youtube.com · youtube.com
  12. youtube.com · youtube.com
  13. youtube.com · youtube.com
  14. youtube.com · youtube.com
  15. youtube.com · youtube.com
  16. youtube.com · youtube.com
  17. youtube.com · youtube.com
  18. youtube.com · youtube.com
  19. youtube.com · youtube.com
  20. youtube.com · youtube.com
  21. growthinreverse.com · growthinreverse.com
  22. youtube.com · youtube.com
  23. youtube.com · youtube.com
  24. youtube.com · youtube.com
  25. podcasts.apple.com · podcasts.apple.com
  26. monolit.sh · monolit.sh

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