HowTheyGotUsersHowTheyGotUsers

Be the Founder on Camera

Be the Founder on Camera is a social & short-form tactic for getting your first users: You, talking to a phone camera about the real experience of building your product, plus live sessions where you invite people in directly, turning your own face and story into the acquisition channel.

It's a strong fit for B2B SaaS teams, and works especially well for early-stage startups, solo founders, B2B SaaS. As a social & short-form play, plan for low effort and expect results to build gradually over time, all grounded in 4 linked primary sources.

Social & short-formLow effortSlow

Why does social & short-form work for this?

A founder's face and candid story build trust faster than polished brand content, and for several founders this raw face-to-camera approach was the very first channel that actually produced users. The live-to-webinar bridge then converts curiosity into paying customers in a higher-intent setting.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Be the Founder on Camera" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Be the Founder on Camera" tactic verified?
It is drawn from 4 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via First Users For My Apps (14 Apps, Solo Dev) and First 10 Paying Users, is in the paid library.

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