HowTheyGotUsersHowTheyGotUsers

Build Products You Can Actually Make Content About

Build Products You Can Actually Make Content About is a social & short-form tactic for getting your first users: Treat social media reach as a core constraint at the idea stage, choosing to build products that naturally lend themselves to shareable, viral-friendly content.

It's a strong fit for B2B SaaS, Consumer / mobile apps, and Newsletters / media teams, and works especially well for solo founders, consumer mobile apps, indie SaaS. As a social & short-form play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Social & short-formHigh effortSlow

Why does social & short-form work for this?

When a product is inherently content-friendly, marketing and building reinforce each other, and user-generated proof such as before-and-after data extends reach without extra ad spend.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSConsumer / mobile appsNewsletters / media

Frequently asked

What kind of products does the "Build Products You Can Actually Make Content About" tactic work for?
It is a good fit for B2B SaaS, Consumer / mobile apps, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Build Products You Can Actually Make Content About" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How I Got My First Users For My Apps and How This Ex-Rugby Player Built a $20M Nutrition Brand, is in the paid library.

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