Does partnerships & affiliates work for Info products / courses founders? 39 real examples
Yes. 39 partnerships & affiliates tactics that worked for Info products / courses founders are documented here, each with the exact steps a founder ran and a link to the source.
- 39 real Partnerships & affiliates for Info products / courses tactics from founder write-ups.
- Best for: B2B SaaS, Info products / courses, Newsletters / media.
- Most are medium effort, medium to show results.
- Every tactic links to its original source.
All Partnerships & affiliates tactics for Info products / courses
Befriend Competing Newsletters Before You Ask for Anything
Grew subscribers by building genuine relationships with other newsletter creators in the same space, who then became advocates and cross-promoters, by leading with value first, including buying their ads and taking their courses.
Read the steps →Borrow Credibility With Big-Name Guest Speakers
With no audience of his own, the founder onboarded guest speakers from companies like Google, PayPal and GoJek into his paid cohort course, lending instant credibility that helped fill 20 paid seats.
Read the steps →Build Their Product For Them, Then Pitch
Use your own software to create a finished version of the product for big-audience targets without asking first, then show them the ready-to-go result to win them over.
Read the steps →Build a Members-Only Discounts Section as a Sponsor On-Ramp
Curate a list of vendor discounts for your members, which both increases the reason to join and creates warm vendor relationships that naturally convert into paid sponsorships.
Read the steps →Build a Proof Library From Happy Customers
A deliberate stockpile of customer testimonials and case studies you collect early, so prospects who have never heard of you can see proof that the product delivers results.
Read the steps →Buy Onto an Exchange's News Feed via a PR Distributor
Instead of cold-pitching crypto exchange contacts, the founder paid a PR service that already has an accepted publishing pipeline into MEXC, so the announcement actually got published in days instead of being ignored for months.
Read the steps →Co-Host a Webinar with Someone Who Owns Your Audience
Partner with a creator or product that already has your exact audience, like a ChatGPT-plugin developer with 250k users, and run a joint live webinar that doubles as your launch.
Read the steps →Engineer Word-of-Mouth by Making Customers the Hero
Generate referrals not through mechanics but by over-delivering results so customers look good recommending you, then make sharing effortless.
Read the steps →Enlist Adjacent Projects to Amplify Your Launch
Line up other projects and communities in your space to back and share your articles, multiplying reach beyond your own audience.
Read the steps →Feature Other Founders, Then Ask Them to Amplify
Build well-known founders and their products into your content, then reach out asking for their feedback so they feel invested and promote your launch.
Read the steps →Fund Prizes and Distribution Through Partners, Not Budget
Cover the cost and reach of an event entirely through partners so a tiny budget isn't a blocker.
Read the steps →Get Listed in Niche Ecosystem Directories
Get your product added to community-run directories for the platform or ecosystem you serve, and cross-promote with the directory owner.
Read the steps →Gift Group Admins Free Accounts to Shill Your Deal
To drive LTD traffic without paying commissions, they found Facebook groups full of their target buyers, contacted the admins, and handed select admins free lifetime accounts in exchange for promoting the deal to their members.
Read the steps →Insert Your Brand Into Realtors' Automated MLS Alert Emails
Realtors using automated MLS systems blast clients up to ~100 property emails a day; partner to get your logo or link into those high-frequency notifications.
Read the steps →Jump on 'Who Wants to Be Featured' Calls for Free Backlinks
Monitor founder communities for roundup and feature solicitations, then pitch your product fast to win free placement, a backlink, and exposure to the author's audience.
Read the steps →Land a Lifetime Deal Through a Community Partnership
Partner with an existing community to run a one-off lifetime-deal promotion to its members for a fast cash injection.
Read the steps →Land a Sponsor Perk Deal to Sweeten the Offer
The founder negotiated a deal with DigitalOcean, bundling a partner perk into the cohort to add value for learners and offset cost.
Read the steps →Launch an Affiliate Program From Day One
Stand up an affiliate/referral program at launch using an off-the-shelf tool so other people are incentivized to sell your product from the very start.
Read the steps →Mail Free Custom Products to Unboxing YouTubers
Ship free, one-of-a-kind versions of your product to YouTubers who regularly film mail/unboxing videos so it gets revealed on camera to their audiences.
Read the steps →Make Your Referral Program Effortless to Promote
A referral and affiliate engine where partners barely have to lift a finger because you hand them ready-made assets and fair upside.
Read the steps →Offer Influencers A Cut, Not Equity
When a notable creator wants in, structuring the deal as a performance-based revenue share rather than handing over ownership, with an option to convert earnings to equity later.
Read the steps →Offer to Teach Their Users for a 50% Cut
They pitched GPT and plugin builders a simple deal: we'll teach your users whatever you want, let us promote our offer at the end, and you keep 50% of resulting sales.
Read the steps →Pitch Listicle Owners and Soft-Promote in Growth Groups
Email the owners of every article that curates 'best growth tools' lists to ask for inclusion, and join many niche growth groups (3k-10k members) while keeping self-promotion low.
Read the steps →Recruit Campus Ambassadors Paid in Resume Perks, Not Cash
Knowing students were a perfect fit but being years removed from campus, the founders openly recruited six student ambassadors and paid them with networking, mentorship, a LinkedIn credential and a reference letter instead of money.
Read the steps →Recruit Expert Evangelists and Creators to Demo You
You get recognized specialists and creators in your space to build demos, courses, and videos around your product, putting it in front of their highly targeted, trusting followings.
Read the steps →Recruit High-Follower Investors and Early Users to Amplify
Mobilized everyone with a stake (early-access users and especially investors with large followings) to share the launch; their lead VC's huge LinkedIn audience drove outsized reach.
Read the steps →Recruit Your Affiliate Army From Founder Forums
Used an Indie Hackers partner-up post to find growth hackers and gaming affiliates willing to run the bounty program, asking each to pitch a plan.
Read the steps →Run Affiliates Like A Managed Portfolio
Treating affiliates as a segmented, data-driven program: sort partners by type, measure who drives real conversions, and arm everyone with assets that make promoting you easy.
Read the steps →Run a 50% Lifetime Affiliate Cut Through Gumroad
Sell through a reseller that ships native affiliate tooling, then set an aggressive 50% commission so fans become motivated salespeople; the author says affiliates drive ~30% of total sales.
Read the steps →Sell Partnerships With a Footer 'Partner With Us' Page
Create a page detailing partnership packages and benefits, leave it in the footer, and partner with the no-code platforms that are already members of your community, closing ~80% of interested inbound for $13k with no outreach.
Read the steps →Start With 10 Hand-Picked Partners, Not a Public Sign-Up Page
Recruit a small founding cohort of partners through warm, personalized outreach before ever opening a public program, and tailor your pitch to each partner type.
Read the steps →Swarm the Small Accounts, Not One Big Name
Instead of spending your whole budget on a single big creator, distribute it across dozens of small, tightly-niched voices whose audience is your exact buyer.
Read the steps →Teach a Masterclass to Borrow an Audience
Offer to host a free webinar or workshop for an influencer's audience where you teach something genuinely useful and quietly use your own product to do it.
Read the steps →Trade Free Sites or Maps for Ad Placement With Local Hosts
A guerrilla travel-tech move: offer adjacent local businesses a free website or branded map served from your domain, and in exchange place your branding/display ads in front of their customers.
Read the steps →Turn the Customers Who Already Recommend You Into Tracked Affiliates
Build the affiliate program around your existing happy users, who are usually your highest-converting partners, so their informal recommendations become trackable and rewarded.
Read the steps →Establish an Affiliate Program
An affiliate program that incentivizes referrals
Read the steps →Affiliate Partners
Partnering with affiliates to promote the platform
Read the steps →Utilize Affiliate Program for Customer Acquisition
Implementing an affiliate program to incentivize customers to refer new business
Read the steps →Partner with Agencies and Influencers
Partnering with agencies and influencers to expand reach and credibility
Read the steps →Frequently asked
- Does partnerships & affiliates work for Info products / courses?
- Yes. 39 partnerships & affiliates tactics that worked for Info products / courses founders are documented here, each with the steps and a source.
- How many Partnerships & affiliates tactics are there for Info products / courses?
- 39, each linked to the original source.
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