HowTheyGotUsersHowTheyGotUsers

Build a Proof Library From Happy Customers

Build a Proof Library From Happy Customers is a partnerships & affiliates tactic for getting your first users: A deliberate stockpile of customer testimonials and case studies you collect early, so prospects who have never heard of you can see proof that the product delivers results.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, services, any. As a partnerships & affiliates play, plan for medium effort and expect results to build gradually over time, all grounded in 5 linked primary sources.

Partnerships & affiliatesMedium effortSlow

Why does partnerships & affiliates work for this?

Buyers trust other buyers far more than your own claims, and seeing peers succeed lowers the perceived risk of trying something unproven.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaS

Frequently asked

What kind of products does the "Build a Proof Library From Happy Customers" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build a Proof Library From Happy Customers" tactic verified?
It is drawn from 5 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Get your first 100 SaaS customers for $0 and How To Get 1,000 Paying SaaS Customers FAST, is in the paid library.

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