HowTheyGotUsersHowTheyGotUsers

Integrations With Mandatory Mutual Promotion

Integrations With Mandatory Mutual Promotion is a partnerships & affiliates tactic for getting your first users: Build product integrations with the tools your customers already use, but only commit engineering time when the partner agrees in writing to promote the integration alongside you. The distribution, not the feature, is the point.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools, platforms. As a partnerships & affiliates play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Partnerships & affiliatesMedium effortSlow

Why does partnerships & affiliates work for this?

Each promoted integration puts you in front of an audience already qualified to need you, and ecosystem players amplify the reach for free to showcase what plugs into them.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Integrations With Mandatory Mutual Promotion" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Integrations With Mandatory Mutual Promotion" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Not Sure How to Market Your SaaS and DatoCMS at $6.5M ARR, is in the paid library.

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