HowTheyGotUsersHowTheyGotUsers

Get Listed in Integration Marketplaces

Get Listed in Integration Marketplaces is a partnerships & affiliates tactic for getting your first users: You publish your product as an app or connector inside platforms people already use daily (Zapier, Make, app marketplaces) so new users discover you while searching for ways to automate or extend their existing stack.

It's a strong fit for B2B SaaS, Dev tools / technical, and Marketplaces teams, and works especially well for B2B SaaS, dev tools, API products. As a partnerships & affiliates play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Partnerships & affiliatesMedium effortSlow

Why does partnerships & affiliates work for this?

You intercept users at the exact moment they are looking to connect tools, turning another platform's traffic into a steady, intent-rich discovery channel.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technicalMarketplaces

Frequently asked

What kind of products does the "Get Listed in Integration Marketplaces" tactic work for?
It is a good fit for B2B SaaS, Dev tools / technical, and Marketplaces — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Get Listed in Integration Marketplaces" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How I Built It: $12K/Month Micro SaaS and Ecosystem Is the Next Big Growth Channel, is in the paid library.

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