HowTheyGotUsersHowTheyGotUsers

Do Their Homework: Hand Partners the Content, Not Just the Link

Do Their Homework: Hand Partners the Content, Not Just the Link is a partnerships & affiliates tactic for getting your first users: Remove the friction of promoting you by producing the briefs, keyword research, article outlines, and content concepts your partners would otherwise have to create themselves.

It's a strong fit for B2B SaaS and Newsletters / media teams, and works especially well for SaaS, content-driven products, creator tools. As a partnerships & affiliates play, plan for medium effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

Partnerships & affiliatesMedium effortSlow

Why does partnerships & affiliates work for this?

The biggest barrier to partner activity is the effort of creating something good; doing the upfront work makes promoting you the path of least resistance. It also keeps the content on-message and SEO-targeted.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSNewsletters / media

Frequently asked

What kind of products does the "Do Their Homework: Hand Partners the Content, Not Just the Link" tactic work for?
It is a good fit for B2B SaaS and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Do Their Homework: Hand Partners the Content, Not Just the Link" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Build a SaaS affiliate program from zero and They Make $1.4M/Year With AI, is in the paid library.

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