Build a Members-Only Discounts Section as a Sponsor On-Ramp

Build a Members-Only Discounts Section as a Sponsor On-Ramp is a partnerships & affiliates tactic for getting your first users: Curate a list of vendor discounts for your members, which both increases the reason to join and creates warm vendor relationships that naturally convert into paid sponsorships.

It's a strong fit for teams of almost any kind, and works especially well for Paid or niche communities. As a partnerships & affiliates play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Partnerships & affiliatesMedium effortSlow

Why does partnerships & affiliates work for this?

The perk strengthens membership while turning vendors into pre-qualified sponsors who already trust you.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Any / universal

Frequently asked

How is the "Build a Members-Only Discounts Section as a Sponsor On-Ramp" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Partnerships & affiliatesMedium effort· Fast

Mail Free Custom Products to Unboxing YouTubers

Ship free, one-of-a-kind versions of your product to YouTubers who regularly film mail/unboxing videos so it gets revealed on camera to their audiences.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Recruit Your Affiliate Army From Founder Forums

Used an Indie Hackers partner-up post to find growth hackers and gaming affiliates willing to run the bounty program, asking each to pitch a plan.

Read the steps →
Partnerships & affiliatesMedium effort· Medium

Insert Your Brand Into Realtors' Automated MLS Alert Emails

Realtors using automated MLS systems blast clients up to ~100 property emails a day; partner to get your logo or link into those high-frequency notifications.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Build a Proof Library From Happy Customers

A deliberate stockpile of customer testimonials and case studies you collect early, so prospects who have never heard of you can see proof that the product delivers results.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Swarm the Small Accounts, Not One Big Name

Instead of spending your whole budget on a single big creator, distribute it across dozens of small, tightly-niched voices whose audience is your exact buyer.

Read the steps →
Partnerships & affiliatesLow effort· Medium

Run a 50% Lifetime Affiliate Cut Through Gumroad

Sell through a reseller that ships native affiliate tooling, then set an aggressive 50% commission so fans become motivated salespeople; the author says affiliates drive ~30% of total sales.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.