HowTheyGotUsersHowTheyGotUsers

Borrow Credibility With Big-Name Guest Speakers

Borrow Credibility With Big-Name Guest Speakers is a partnerships & affiliates tactic for getting your first users: With no audience of his own, the founder onboarded guest speakers from companies like Google, PayPal and GoJek into his paid cohort course, lending instant credibility that helped fill 20 paid seats.

It's a strong fit for Info products / courses teams, and works especially well for cohort courses, paid communities, events. As a partnerships & affiliates play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Partnerships & affiliatesMedium effortMedium

Why does partnerships & affiliates work for this?

Brand-name speakers transfer trust to an unknown first-time educator.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Info products / courses

Frequently asked

What kind of products does the "Borrow Credibility With Big-Name Guest Speakers" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Borrow Credibility With Big-Name Guest Speakers" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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