HowTheyGotUsersHowTheyGotUsers

Feature Other Founders, Then Ask Them to Amplify

Feature Other Founders, Then Ask Them to Amplify is a partnerships & affiliates tactic for getting your first users: Build well-known founders and their products into your content, then reach out asking for their feedback so they feel invested and promote your launch.

It's a strong fit for Info products / courses teams, and works especially well for info products, roundups, directories. As a partnerships & affiliates play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Partnerships & affiliatesMedium effortMedium

Why does partnerships & affiliates work for this?

Featured founders get ego validation and reciprocate with reviews and reach to their much larger audiences.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Info products / courses

Frequently asked

What kind of products does the "Feature Other Founders, Then Ask Them to Amplify" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Feature Other Founders, Then Ask Them to Amplify" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

Partnerships & affiliatesMedium effort· Fast

Gift Group Admins Free Accounts to Shill Your Deal

To drive LTD traffic without paying commissions, they found Facebook groups full of their target buyers, contacted the admins, and handed select admins free lifetime accounts in exchange for promoting the deal to their members.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Befriend Competing Newsletters Before You Ask for Anything

Grew subscribers by building genuine relationships with other newsletter creators in the same space, who then became advocates and cross-promoters, by leading with value first, including buying their ads and taking their courses.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Make Your Referral Program Effortless to Promote

A referral and affiliate engine where partners barely have to lift a finger because you hand them ready-made assets and fair upside.

Read the steps →
Partnerships & affiliatesMedium effort· Fast

Co-Host a Webinar with Someone Who Owns Your Audience

Partner with a creator or product that already has your exact audience, like a ChatGPT-plugin developer with 250k users, and run a joint live webinar that doubles as your launch.

Read the steps →
Partnerships & affiliatesMedium effort· Medium

Borrow Credibility With Big-Name Guest Speakers

With no audience of his own, the founder onboarded guest speakers from companies like Google, PayPal and GoJek into his paid cohort course, lending instant credibility that helped fill 20 paid seats.

Read the steps →
Partnerships & affiliatesMedium effort· Medium

Recruit Expert Evangelists and Creators to Demo You

You get recognized specialists and creators in your space to build demos, courses, and videos around your product, putting it in front of their highly targeted, trusting followings.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel