HowTheyGotUsersHowTheyGotUsers

Build Their Product For Them, Then Pitch

Build Their Product For Them, Then Pitch is a partnerships & affiliates tactic for getting your first users: Use your own software to create a finished version of the product for big-audience targets without asking first, then show them the ready-to-go result to win them over.

It's a strong fit for teams of almost any kind, and works especially well for content tools, done-for-you services. As a partnerships & affiliates play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Partnerships & affiliatesHigh effortSlow

Why does partnerships & affiliates work for this?

A finished, working result is far more persuasive than a pitch deck or a free trial.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universal

Frequently asked

How is the "Build Their Product For Them, Then Pitch" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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