HowTheyGotUsersHowTheyGotUsers

Partner with Agencies and Influencers

Partner with Agencies and Influencers is a partnerships & affiliates tactic for getting your first users: Partnering with agencies and influencers to expand reach and credibility

It's a strong fit for B2B SaaS teams, and works especially well for Businesses looking to expand their reach and build credibility with new audiences. As a partnerships & affiliates play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

Partnerships & affiliatesHigh effortSlow

Why does partnerships & affiliates work for this?

To tap into existing networks and build credibility with new audiences

The exact steps (3)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSAny / universal

Frequently asked

What kind of products does the "Partner with Agencies and Influencers" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Partner with Agencies and Influencers" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Cal.com Partnerships, is in the paid library.

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