HowTheyGotUsersHowTheyGotUsers

Turn Agencies Into A Reseller Engine

Turn Agencies Into A Reseller Engine is a partnerships & affiliates tactic for getting your first users: Recruiting agencies and consultants who already advise your target buyers, so they recommend or resell your product as part of the stack they build for clients.

It's a strong fit for Agencies / services, B2B SaaS, and Dev tools / technical teams, and works especially well for B2B SaaS, infrastructure, services-adjacent tools. As a partnerships & affiliates play, plan for high effort and expect results to build gradually over time, all grounded in 4 linked primary sources.

Partnerships & affiliatesHigh effortSlow

Why does partnerships & affiliates work for this?

Agencies hold direct, trusted relationships and clients literally ask them which tools to use, so a single agency can route many qualified accounts, unlike the one-to-many reach of a broadcast affiliate.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Agencies / servicesB2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Turn Agencies Into A Reseller Engine" tactic work for?
It is a good fit for Agencies / services, B2B SaaS, and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Turn Agencies Into A Reseller Engine" tactic verified?
It is drawn from 4 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Unlocking B2B SaaS Growth: Partner-Led Strategy and Got My Startup $180k in 90 Days, is in the paid library.

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