HowTheyGotUsersHowTheyGotUsers

Integrate with Popular Tools

Integrate with Popular Tools is a partnerships & affiliates tactic for getting your first users: Integrations with popular tools like Airtable, Zapier, and WordPress

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for Developers and enterprises. As a partnerships & affiliates play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Partnerships & affiliatesHigh effortSlow

Why does partnerships & affiliates work for this?

Increases accessibility and convenience for users

The exact steps (3)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Integrate with Popular Tools" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Integrate with Popular Tools" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Bannerbear Airtable Integration and Bannerbear Zapier Integration, is in the paid library.

Related tactics

Partnerships & affiliatesMedium effort· Slow

Find Partners by Mining Competitors' Backlinks and Social Feeds

Source ready-made affiliate prospects by reverse-engineering who already promotes your competitors and who creates content in your niche.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Pay for the Whole Lifetime, Not the First Sale

Structure affiliate commissions as a recurring cut of revenue for as long as the referred customer keeps paying, rather than a one-off bounty.

Read the steps →
Partnerships & affiliatesMedium effort· Fast

Borrow Trust With Creator Cross-Promotion

A mutual or one-way endorsement between you and another creator who shares your audience, so their existing trust transfers to you the moment they recommend you.

Read the steps →
Partnerships & affiliatesHigh effort· Slow

Partner With Trade Associations and Niche B2B Orgs

You become an endorsed or recommended provider for the associations, professional bodies, and institutions that already aggregate your exact audience.

Read the steps →
Partnerships & affiliatesMedium effort· Fast

Co-Host a Webinar with Someone Who Owns Your Audience

Partner with a creator or product that already has your exact audience, like a ChatGPT-plugin developer with 250k users, and run a joint live webinar that doubles as your launch.

Read the steps →
Partnerships & affiliatesMedium effort· Slow

Build a Creator Bench from Scratch

A repeatable process for sourcing the user-generated-content creators who will actually make videos for your brand, whether you find them yourself or through marketplaces.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel