HowTheyGotUsersHowTheyGotUsers

Build a Creator Bench from Scratch

Build a Creator Bench from Scratch is a partnerships & affiliates tactic for getting your first users: A repeatable process for sourcing the user-generated-content creators who will actually make videos for your brand, whether you find them yourself or through marketplaces.

It's a strong fit for B2B SaaS, Consumer / mobile apps, E-commerce / DTC, Marketplaces, and Newsletters / media teams, and works especially well for consumer mobile apps, B2B SaaS, e-commerce. As a partnerships & affiliates play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

Partnerships & affiliatesMedium effortSlow

Why does partnerships & affiliates work for this?

Smaller, hungrier creators are cheaper and more loyal, and people who already make content about your category need no convincing that the topic is worth their time.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSConsumer / mobile appsE-commerce / DTCMarketplacesNewsletters / media

Frequently asked

What kind of products does the "Build a Creator Bench from Scratch" tactic work for?
It is a good fit for B2B SaaS, Consumer / mobile apps, E-commerce / DTC, Marketplaces, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Build a Creator Bench from Scratch" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Ultimate SaaS Social Media Marketing Guide and Using AI to Multiply Your Marketing, is in the paid library.

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