HowTheyGotUsersHowTheyGotUsers

Optimize to Get Recommended by AI Assistants (GEO)

Optimize to Get Recommended by AI Assistants (GEO) is a seo & organic tactic for getting your first users: As buyers shift from typing into Google to asking ChatGPT, Claude, Gemini, and AI overviews, the goal moves from ranking a page to being the brand these models name when someone asks for a solution like yours.

It's a strong fit for AI products and B2B SaaS teams, and works especially well for B2B SaaS, any brand whose buyers research via ChatGPT. As a seo & organic play, plan for high effort and expect results to build gradually over time, all grounded in 4 linked primary sources.

SEO & organicHigh effortSlow

Why does seo & organic work for this?

AI assistants favor brands that are consistently recommended elsewhere, so broad third-party visibility puts you in the consideration set every time a prospect asks a model about your space, even as traditional organic clicks decline.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
AI productsAny / universalB2B SaaS

Frequently asked

What kind of products does the "Optimize to Get Recommended by AI Assistants (GEO)" tactic work for?
It is a good fit for AI products and B2B SaaS — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Optimize to Get Recommended by AI Assistants (GEO)" tactic verified?
It is drawn from 4 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via The Best SaaS Marketing Strategies for 2026 and The Future of SaaS Marketing (Do This Before 2027), is in the paid library.

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