HowTheyGotUsersHowTheyGotUsers

Publish Information That Doesn't Exist Yet

Publish Information That Doesn't Exist Yet is a seo & organic tactic for getting your first users: Add genuinely new information to the internet (your own data, insights, or interactive tools) instead of rephrasing what's already ranking.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, data products, content sites. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

Search and AI engines reward net-new contributions, so proprietary data earns rankings and citations that regurgitated content never will. Interactive tools attract links and repeat visits on their own.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Publish Information That Doesn't Exist Yet" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Publish Information That Doesn't Exist Yet" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via How I Built a $13K/Month SaaS and Programmatic SEO for SaaS, is in the paid library.

Related tactics

SEO & organicMedium effort· Slow

Structure Every Section to Get Quoted by AI

Writing and formatting content so AI answer engines can lift clean, self-contained passages from it and cite you as the source.

Read the steps →
SEO & organicMedium effort· Slow

Reverse-Engineer the Listicles AI Tools Quote

A targeting method for getting named inside AI answers. Chatbots and answer engines pull their "best tool" recommendations from a small set of recurring third-party listicles, so you work to land on those specific lists.

Read the steps →
SEO & organicHigh effort· Slow

Spin Up a Branded Product Suite for Compounding Authority

Once your core product has traction, launch complementary tools under one shared brand to multiply branded search demand and cross-feed authority across the family of products.

Read the steps →
SEO & organicLow effort· Fast

Comparison & Alternatives Pages

Publish dedicated "you vs each competitor" and "alternatives to X" pages to borrow rival brand demand and capture buyers who are actively comparing options.

Read the steps →
SEO & organicMedium effort· Slow

Optimize for AI Answer Engines (GEO)

Restructure content around the prompts and answers people seek inside AI assistants, and seed your presence on the sources those models trust — generative engine optimization.

Read the steps →
SEO & organicMedium effort· Slow

Clear Every Search Console Error, Then Build Backlinks

Resolve every error Google Search Console reports and actively build backlinks so organic becomes the majority of your traffic.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel