HowTheyGotUsersHowTheyGotUsers

Comparison & Alternatives Pages

Comparison & Alternatives Pages is a seo & organic tactic for getting your first users: Publish dedicated "you vs each competitor" and "alternatives to X" pages to borrow rival brand demand and capture buyers who are actively comparing options.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools. As a seo & organic play, plan for low effort and expect results to show up quickly, all grounded in 3 linked primary sources.

SEO & organicLow effortFast

Why does seo & organic work for this?

People searching a competitor's name or "alternatives" are deep in the buying decision, and these pages also become the source AI assistants cite when recommending tools.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Comparison & Alternatives Pages" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Comparison & Alternatives Pages" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Supademo first 100 users and X vs Y pages (Founderpath), is in the paid library.

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