HowTheyGotUsersHowTheyGotUsers

Best-in-Class Bottom-Funnel Pages Plus Off-Page Push

Best-in-Class Bottom-Funnel Pages Plus Off-Page Push is a seo & organic tactic for getting your first users: Map what buyers search the moment they're ready to purchase, build the best page on the internet for each of those terms, then reinforce it with off-page mentions on review and comparison sites.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with defined buyers. As a seo & organic play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

SEO & organicHigh effortSlow

Why does seo & organic work for this?

Owning high-intent queries with superior pages captures buyers at the decision point, and consistent third-party mentions feed the recommendation signals that LLMs and search engines lean on.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Best-in-Class Bottom-Funnel Pages Plus Off-Page Push" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Best-in-Class Bottom-Funnel Pages Plus Off-Page Push" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via The Best SaaS Marketing Strategies for 2026 and The Best SEO Strategy to Grow Your SaaS in 2025, is in the paid library.

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