HowTheyGotUsersHowTheyGotUsers

Build the Official Plugin a SaaS's Users Are Begging For

Build the Official Plugin a SaaS's Users Are Begging For is a partnerships & affiliates tactic for getting your first users: Find a SaaS missing an integration its customers want (e.g. a WordPress plugin), partner with that company to build the official version, and tap their existing user base.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools. As a partnerships & affiliates play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

Partnerships & affiliatesMedium effortMedium

Why does partnerships & affiliates work for this?

An official integration rides an established product's audience and credibility instead of building distribution from zero.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Build the Official Plugin a SaaS's Users Are Begging For" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Build the Official Plugin a SaaS's Users Are Begging For" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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