HowTheyGotUsersHowTheyGotUsers

Co-Promoted Partner Webinars

Co-Promoted Partner Webinars is a partnerships & affiliates tactic for getting your first users: Run a joint webinar with an aligned partner where both sides promote it to their lists, then split the leads. You teach a quick win to their audience and close with a demo.

It's a strong fit for B2B SaaS, Dev tools / technical, and Newsletters / media teams, and works especially well for B2B SaaS, dev tools, newsletters. As a partnerships & affiliates play, plan for medium effort and expect results to show up quickly, all grounded in 2 linked primary sources.

Partnerships & affiliatesMedium effortFast

Why does partnerships & affiliates work for this?

You reach a pre-qualified room in a high-trust teaching context, and reciprocal promotion doubles registrations at no media cost; one session can generate hundreds of leads per side.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technicalNewsletters / media

Frequently asked

What kind of products does the "Co-Promoted Partner Webinars" tactic work for?
It is a good fit for B2B SaaS, Dev tools / technical, and Newsletters / media — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Co-Promoted Partner Webinars" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Affiliate Programs for SaaS and Why Systems Scale Better Than People, is in the paid library.

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