HowTheyGotUsersHowTheyGotUsers

Build a Free Side Product as an SEO Link Magnet

Build a Free Side Product as an SEO Link Magnet is a seo & organic tactic for getting your first users: Create a free standalone resource or mini-tool next to your main product (here, a curated collection of famous startups' pitch decks) that naturally attracts backlinks and search traffic, then funnels visitors to the paid product.

It's a strong fit for B2B SaaS teams, and works especially well for SaaS, template/tool products with no ad budget. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

A genuinely useful free asset earned 43 DR, 800+ backlinks and 1M+ visits far cheaper than ads or grinding out original content.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Build a Free Side Product as an SEO Link Magnet" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build a Free Side Product as an SEO Link Magnet" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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