HowTheyGotUsersHowTheyGotUsers

Webinars as a Lead-Capturing Community

Webinars as a Lead-Capturing Community is a communities tactic for getting your first users: Run a recurring webinar series around your category's topics, treating registration like a podcast subscription that quietly builds an email list you can market to later.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS. As a communities play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

CommunitiesHigh effortSlow

Why does communities work for this?

A webinar earns a qualified work email up front and creates an ongoing relationship, turning one-time attention into a list you own and can re-market to indefinitely.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Webinars as a Lead-Capturing Community" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Webinars as a Lead-Capturing Community" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via 9 proven SaaS marketing strategies, is in the paid library.

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