HowTheyGotUsersHowTheyGotUsers

Run Your Own Branded Slack Community

Run Your Own Branded Slack Community is a communities tactic for getting your first users: Stand up your own Slack space that gathers current users alongside the prospects you most want to win, giving you a direct line for feedback and word of mouth.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools. As a communities play, plan for high effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

CommunitiesHigh effortSlow

Why does communities work for this?

A branded community concentrates your most engaged users in one place, deepening loyalty while feeding you a steady stream of product feedback and referrals.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Run Your Own Branded Slack Community" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Run Your Own Branded Slack Community" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Salesforge in-app Slack community and SaaS marketing trends for 2025 (Gong Visioner), is in the paid library.

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