Camp Out Where Your Niche Already Gathers
Camp Out Where Your Niche Already Gathers is a communities tactic for getting your first users: Rather than waiting for strangers to discover you, embed yourself inside the existing Facebook groups where your exact buyers already trade advice, then earn the right to mention your product.
It's a strong fit for B2B SaaS, Consumer / mobile apps, and Info products / courses teams, and works especially well for B2B SaaS, local-business tools, niche consumer apps. As a communities play, plan for medium effort and expect results to build gradually over time, all grounded in 4 linked primary sources.
- Channel: Communities
- Best for: B2B SaaS, local-business tools, niche consumer apps
- Effort: Medium
- Speed: Slow
- Sources: 4 linked primary source(s)
Why does communities work for this?
Tightly themed groups concentrate people who share one problem, so a relevant contribution lands with far higher intent than a broad broadcast, and the trust you bank makes the eventual mention welcome instead of intrusive.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Top consumer startups' first 1000 customers · consumerstartups.com
- SaaS launch with no audience · indiehackers.com
- $37K/Month Notion App · youtube.com
- 30-Day Community-Led Growth Guide · startupwatch.org