HowTheyGotUsersHowTheyGotUsers

Give Your Best Members a Real Job

Give Your Best Members a Real Job is a communities tactic for getting your first users: Convert your most engaged users and earliest customers into active contributors and advocates by giving them concrete roles, recognition, and reasons to spread the word.

It's a strong fit for B2B SaaS, Dev tools / technical, and Info products / courses teams, and works especially well for B2B SaaS, dev tools, course/membership products. As a communities play, plan for medium effort and expect results to build gradually over time, all grounded in 5 linked primary sources.

CommunitiesMedium effortSlow

Why does communities work for this?

Doing real work inside a product creates a sense of ownership that drives retention and word of mouth, and peer reviews plus referrals carry trust no ad spend can buy.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technicalInfo products / courses

Frequently asked

What kind of products does the "Give Your Best Members a Real Job" tactic work for?
It is a good fit for B2B SaaS, Dev tools / technical, and Info products / courses — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Give Your Best Members a Real Job" tactic verified?
It is drawn from 5 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Give early users a real role and Track community as referral source, is in the paid library.

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