Ask a Question Now, Drop Your Link Later in the Comments

Ask a Question Now, Drop Your Link Later in the Comments is a communities tactic for getting your first users: To get past community anti-promo rules, she posted as a genuine question with no URL, then added the link in the comment thread later, especially once people started asking about the company.

It's a strong fit for Info products / courses teams, and works especially well for Promo-averse forums, Slack/Discord, and Facebook groups. As a communities play, plan for low effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.

CommunitiesLow effortMedium

Why does communities work for this?

Link-free questions dodge auto-moderation and feel like participation, so the eventual link arrives with social permission.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Frequently asked

What kind of products does the "Ask a Question Now, Drop Your Link Later in the Comments" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Ask a Question Now, Drop Your Link Later in the Comments" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be medium.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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