HowTheyGotUsersHowTheyGotUsers

Embed in Every Niche Community Before You Build

Embed in Every Niche Community Before You Build is a communities tactic for getting your first users: Join all the places your future customers already hang out (Facebook groups, Slack communities, subreddits, LinkedIn groups) so you can quietly observe their daily conversations.

It's a strong fit for Info products / courses teams, and works especially well for any. As a communities play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

CommunitiesLow effortSlow

Why does communities work for this?

Living where customers already talk gives a constant stream of real problems and the exact language to mirror back later.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalInfo products / courses

Frequently asked

What kind of products does the "Embed in Every Niche Community Before You Build" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Embed in Every Niche Community Before You Build" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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