HowTheyGotUsersHowTheyGotUsers

Post a Demo and Make People Comment to Opt In

Post a Demo and Make People Comment to Opt In is a communities tactic for getting your first users: To gather feedback in groups that ban links and self-promo, post a short demo and have interested members comment, then deliver access by DM instead of dropping a link.

It's a strong fit for Info products / courses teams, and works especially well for Facebook/Slack/Discord communities with strict no-promo rules. As a communities play, plan for medium effort and expect results to show up quickly, all grounded in 1 linked primary source.

CommunitiesMedium effortFast

Why does communities work for this?

A comment-to-opt-in keeps the post link-free and visibly engaging, so admins see value being delivered rather than spam.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Info products / courses

Frequently asked

What kind of products does the "Post a Demo and Make People Comment to Opt In" tactic work for?
It is a good fit for Info products / courses — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Post a Demo and Make People Comment to Opt In" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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