HowTheyGotUsersHowTheyGotUsers

Skyscraper the Top-Ranking Page, Then Promote It

Skyscraper the Top-Ranking Page, Then Promote It is a seo & organic tactic for getting your first users: Find the best content already ranking for a target keyword, build something clearly better and more current, match the searcher's intent, then actively push it to earn links.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, content-led growth. As a seo & organic play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicHigh effortSlow

Why does seo & organic work for this?

Beating the current best result on both depth and promotion is the most reliable way to outrank it.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Skyscraper the Top-Ranking Page, Then Promote It" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Skyscraper the Top-Ranking Page, Then Promote It" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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