HowTheyGotUsersHowTheyGotUsers

Swap Navigation Buttons for Real Anchor Links

Swap Navigation Buttons for Real Anchor Links is a seo & organic tactic for getting your first users: Many SaaS sites style HTML <button> elements as CTAs even when the click just sends the user to another page. Buttons don't pass PageRank, so using them for internal navigation throws away internal link equity.

It's a strong fit for B2B SaaS teams, and works especially well for Content/SEO-driven SaaS with many internal pages. As a seo & organic play, plan for low effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicLow effortSlow

Why does seo & organic work for this?

Real anchor links pass ranking signal between your pages, so navigation that uses <a> tags strengthens the SEO value of your landing, product, and content pages at scale.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Any / universalB2B SaaS

Frequently asked

What kind of products does the "Swap Navigation Buttons for Real Anchor Links" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Swap Navigation Buttons for Real Anchor Links" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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