HowTheyGotUsersHowTheyGotUsers

Pair Genuinely Useful Content With Relentless Link Building

Pair Genuinely Useful Content With Relentless Link Building is a seo & organic tactic for getting your first users: Treat backlinks as non-optional: publish content good enough to be cited, then run a continuous link-building outreach campaign to actually rank for it.

It's a strong fit for B2B SaaS teams, and works especially well for content-driven SaaS, blogs. As a seo & organic play, plan for high effort and expect results to build gradually over time, all grounded in 1 linked primary source.

SEO & organicHigh effortSlow

Why does seo & organic work for this?

In competitive niches content alone rarely ranks; links are the multiplier that moves you up.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Pair Genuinely Useful Content With Relentless Link Building" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Pair Genuinely Useful Content With Relentless Link Building" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is high effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

Related tactics

SEO & organicMedium effort· Slow

Own the Bottom of the Funnel With Comparison Pages

The highest-converting organic pages target people who already know they need a tool and are picking between options. Systematically building these high-intent pages captures demand at the moment of decision.

Read the steps →
SEO & organicLow effort· Slow

Be the Quoted Expert (Journalist Sourcing for Authority Links)

Subscribe to reporter-request services (HARO and its successors) and supply expert quotes to journalists in exchange for a citation and link from a high-authority news or trade publication.

Read the steps →
SEO & organicHigh effort· Slow

Build a Niche 'Wirecutter' Review Site for SEO Traffic

A free buyer-guide content site modeled on NerdWallet/Wirecutter but narrowed to one software vertical (HR and recruiting tools), built to rank for and capture high-intent purchase searches.

Read the steps →
SEO & organicMedium effort· Slow

Bake Speakable Schema Into Pages So AI Answers Quote You

A commenter shared that they add Speakable structured-data markup to every page they publish specifically so Google's AI and voice answers lift and cite their content.

Read the steps →
SEO & organicMedium effort· Slow

The Keyword × Modifier Page Factory

Instead of cramming every keyword variation onto one page, you generate hundreds or thousands of near-identical pages from a single template, where each page owns one specific "keyword + modifier" query.

Read the steps →
SEO & organicLow effort· Slow

Saturate Software Directories and 'Alternative To' Listings

List your SaaS across business-software directories so people discover you through their own searches and find you when shopping for alternatives to incumbent tools.

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel