HowTheyGotUsersHowTheyGotUsers

Own the Bottom of the Funnel With Comparison Pages

Own the Bottom of the Funnel With Comparison Pages is a seo & organic tactic for getting your first users: The highest-converting organic pages target people who already know they need a tool and are picking between options. Systematically building these high-intent pages captures demand at the moment of decision.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS with named competitors. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

These visitors have the clearest buying intent on the internet, so even modest traffic converts far better than top-of-funnel content and compounds as you cover more competitor and use-case combinations.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Own the Bottom of the Funnel With Comparison Pages" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Own the Bottom of the Funnel With Comparison Pages" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via The Best SEO Strategy to Grow Your SaaS in 2025 and If I Started SaaS in 2026, Here's My B2B Content Strategy, is in the paid library.

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