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Bury the Offer in a P.S. and Send a Deadline-Day Nudge

Bury the Offer in a P.S. and Send a Deadline-Day Nudge is a email & newsletters tactic for getting your first users: Instead of a contrived multi-email launch sequence, he plugged the pre-sale subtly in the P.S. of an unrelated email and sent one short reminder the day before the cutoff.

It's a strong fit for Newsletters / media teams, and works especially well for creators with an existing engaged email list. As a email & newsletters play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.

Email & newslettersLow effortFast

Why does email & newsletters work for this?

Low-friction, non-pushy touches still convert an engaged list without feeling like a hard launch.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
Newsletters / media

Frequently asked

What kind of products does the "Bury the Offer in a P.S. and Send a Deadline-Day Nudge" tactic work for?
It is a good fit for Newsletters / media — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Bury the Offer in a P.S. and Send a Deadline-Day Nudge" tactic verified?
It is drawn from 1 primary source — a real founder write-up or interview, not generic advice. It is linked in the Sources section above so you can read the original account yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Source — IndieHackers, is in the paid library.

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