Run a Free Shareable Newsletter as a Funnel Into the Paid One
Run a Free Shareable Newsletter as a Funnel Into the Paid One is a email & newsletters tactic for getting your first users: Use a platform that hosts both free and paid newsletters on the public web (like Substack) so free, web-indexed issues are shareable and discoverable, then convert those free readers into paying subscribers.
It's a strong fit for Newsletters / media teams, and works especially well for newsletters, media, audience businesses. As a email & newsletters play, plan for medium effort and expect results to arrive at a steady pace, all grounded in 1 linked primary source.
- Channel: Email & newsletters
- Best for: newsletters, media, audience businesses
- Effort: Medium
- Speed: Medium
- Sources: 1 linked primary source(s)
Why does email & newsletters work for this?
Web-published free issues keep working after they're sent — they get shared and found, continually feeding the paid funnel.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com