Email Your List Mid-Launch to Jump From #4 to #2
Email Your List Mid-Launch to Jump From #4 to #2 is a email & newsletters tactic for getting your first users: Late in the PH day the founder sent a focused email to his existing lists; the inflow of supporters pushed the ranking from #4 up to #2, which is what landed the product in the next-day newsletter where sales actually happened.
It's a strong fit for Newsletters / media teams, and works especially well for founders with an existing email list or customer base. As a email & newsletters play, plan for low effort and expect results to show up quickly, all grounded in 1 linked primary source.
- Channel: Email & newsletters
- Best for: founders with an existing email list or customer base
- Effort: Low
- Speed: Fast
- Sources: 1 linked primary source(s)
Why does email & newsletters work for this?
Ranking top-of-day gets you into Product Hunt's newsletter the next day, which drove the actual paid conversions.
The exact steps (4)
The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.
Sources
- Source — IndieHackers · indiehackers.com