HowTheyGotUsersHowTheyGotUsers

Write as a Person, Not a Brand

Write as a Person, Not a Brand is a content & youtube tactic for getting your first users: Publishing in a real, first-person voice with your face attached, instead of hiding behind a corporate "we" — turning the fact that you're one person into a trust advantage.

It's a strong fit for teams of almost any kind, and works especially well for solo founders, side projects, indie makers. As a content & youtube play, plan for low effort and expect results to build gradually over time, all grounded in 3 linked primary sources.

Content & YouTubeLow effortSlow

Why does content & youtube work for this?

When competitors look like faceless, slightly untrustworthy corporations, a visible human feels more credible and relatable. Showing how your brain works is what actually builds trust over time.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

Unlock the steps · $29 oncePlus all 3,000+ tactics and the new ones we add weekly.

Sources

Works for
Any / universal

Frequently asked

How is the "Write as a Person, Not a Brand" tactic verified?
It is drawn from 3 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is low effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via Authentic "I" not "we" and Trust through long-form thinking, is in the paid library.

Related tactics

Content & YouTubeLow effort· Medium

Leverage Podcast Interviews for Brand Awareness

Participating in podcast interviews to increase brand awareness and reach a wider audience

Read the steps →
Content & YouTubeMedium effort· Medium

Post Prolifically So the Post Itself Is Your Proof

At $0 revenue with no testimonials, publish a high volume of journey posts on IH documenting your process, tools, and thinking so readers can evaluate you in real time.

Read the steps →
Content & YouTubeMedium effort· Medium

Create a Blog to Establish Thought Leadership

Publishing regular articles on topics relevant to the product and industry

Read the steps →
Content & YouTubeMedium effort· Fast

Record Once, Distribute Everywhere

Treat the long-form YouTube video as your source asset, then slice and embed it across short-form, blogs, landing pages, and sales outreach so one recording works many times.

Read the steps →
Content & YouTubeMedium effort· Slow

Turn Posting Into a Personal Expert Network

Treating a public personal brand as a relationship engine: every post is a touchpoint that, over months, leaves you with a rolodex of specialists you can call when you hit a wall.

Read the steps →
Content & YouTubeMedium effort· Medium

Podcast Appearances

Appearing as a guest on relevant podcasts

Read the steps →

Get all 3,000+ tactics in one place

Filter by your product and channel, follow the exact steps, and get the new tactics we add every week. One payment, yours for good.

Unlock for $29 onceBrowse by channel