HowTheyGotUsersHowTheyGotUsers

Win the "Alternatives" and "vs" Searches

Win the "Alternatives" and "vs" Searches is a seo & organic tactic for getting your first users: Build a set of bottom-of-funnel pages targeting people already shopping for a tool like yours: "[competitor] alternatives" and "[your tool] vs [competitor]" queries. These searchers are deciding, not browsing.

It's a strong fit for B2B SaaS and Dev tools / technical teams, and works especially well for B2B SaaS, dev tools. As a seo & organic play, plan for medium effort and expect results to show up quickly, all grounded in 4 linked primary sources.

SEO & organicMedium effortFast

Why does seo & organic work for this?

These queries have low competition and convert because the reader is in active decision mode, so a clear page can close the sale before they ever sign up. Pages like this often crack the top spots within roughly 90 days.

The exact steps (4)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaSDev tools / technical

Frequently asked

What kind of products does the "Win the "Alternatives" and "vs" Searches" tactic work for?
It is a good fit for B2B SaaS and Dev tools / technical — pick it when your product looks like one of those, since the play is shaped around how those users find new tools.
How is the "Win the "Alternatives" and "vs" Searches" tactic verified?
It is drawn from 4 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be fast.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via First 100 Customers guide and Build a $1M SaaS, is in the paid library.

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