HowTheyGotUsersHowTheyGotUsers

Build "Alternatives" Pages That Actually Convert

Build "Alternatives" Pages That Actually Convert is a seo & organic tactic for getting your first users: An alternatives or "top 10" listicle that ranks you first but reads as a genuinely fair assessment converts far better than a thinly disguised brag. The credibility is what closes the reader.

It's a strong fit for B2B SaaS teams, and works especially well for B2B SaaS, products in crowded categories. As a seo & organic play, plan for medium effort and expect results to build gradually over time, all grounded in 2 linked primary sources.

SEO & organicMedium effortSlow

Why does seo & organic work for this?

Admitting where you're not a fit and assessing rivals honestly builds the trust that makes your number-one placement believable, which lifts conversion instead of triggering skepticism.

The exact steps (5)

The full step-by-step this founder ran, what they posted, where, and in what order, plus the watch-outs, is part of the library.

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Sources

Works for
B2B SaaS

Frequently asked

What kind of products does the "Build "Alternatives" Pages That Actually Convert" tactic work for?
It is a good fit for B2B SaaS — pick it when your product looks like that, since the play is shaped around how those users find new tools.
How is the "Build "Alternatives" Pages That Actually Convert" tactic verified?
It is drawn from 2 primary sources — real founder write-ups and interviews, not generic advice. They are linked in the Sources section above so you can read the original accounts yourself.
How much effort is it and how fast are results?
It is medium effort, and results tend to be slow.
Where can I see the exact step-by-step?
The full step-by-step a founder ran, documented via The Best SEO Strategy to Grow Your SaaS in 2025 and Best SaaS Marketing Strategies for 2026, is in the paid library.

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